A strong brand is a critical success factor for any creative business. In this workshop, current and aspiring creative business owners will learn the fundamentals of crafting a brand identity. We’ll explore how to identify your unique selling proposition, create brand assets and guidelines, communicate your brand in a compelling and consistent way, and always center the consumer!
You’ll leave with an understanding of what branding can do for your business, and a toolkit for creating your own brand identity.
Preparation: no materials needed, but come with a strong understanding of your own business and what it can offer customers.
Wednesday, March 3, 2027, 5:30 to 7 PM on Zoom. Free for Arts Foundation members, $15 for non-members.
About Sarah Dudek
Sarah Dudek is an artist, educator, and art director who teaches entrepreneurship at Massachusetts College of Art and Design and is the founder of Indestructible Food, a creative business celebrating the history of nonperishable fare. She has developed brand stories for clients including Chevrolet, FAGE Greek Yogurt, American Greetings, and Hyatt Hotels.
Questions? Contact Amy Neill at aneill@artsfoundation.org